Simplifying access to justice.
Novadroit is a platform in the legal field where anyone can find a legal professional. The platform wanted to integrate design thinking from its conception in order to provide a simpler legal experience that is accessible to all. The goal was also to create a distinctive and powerful brand identity, hand-in-hand with its mission.
The design of the brand identity and of the Novadroit product, as it was focused on innovation, posed two challenges :
- Creating a distinctive brand identity in its industry.
- Think about a simple experience that can answer a complex problem: access to justice.
My mission was to help Novadroit in becoming a knowledgeable brand in its ecosystem while creating an experience that brings an added value to its users.
The work process and design thinking process helped Novadroit be distinctive in its industry but also to have a simple and easy to use product.
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