Copy of Puety.com
Copy of Puety.com

Copy of Puety.com

I work with companies where business-as-usual often creates negative forces that push against the traits necessary for creativity and innovation. To give some examples: heavy meeting culture, too much or too little stakeholder engagement, strict hierarchy and HiPPO culture, lack of belief in qualitative research or user-centred design, fixed processes designed to increase assurance and reduce risk.

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