For over 8 years, I have helped businesses and entrepreneurs from various sectors and of all sizes, whether professional or creative, to find their brand identity, improve their design system, and make their products useful and appreciated by millions of people.

I work with clients from around the world to create the best possible version of their brand, system  and products.

I firmly believe that the success of a product relies on the use of psychological triggers, effective systems, timeless elements, and minimalist principles.

My expertise lies at the intersection of brand identity, design systems, and the creation of profitable products.

In a previous life, I was the founder of TEDxSU in Europe and a speaker at several TED-format conferences, contributing to the discovery of new ideas worth sharing and utilizing my skills in artistic direction and visual design to support high-level speakers.

Today, I live and work in Montreal, collaborating with both local and international companies.